Business Basics: Ask A Biller: What A New Practitioner Should Consider, With Cortney Nedeau
Are you a new practitioner and getting ready to launch your clinical practice? Maybe you are not so new, worked for someone else and are now ready to experience the entrepreneurial life. Taking insurance might help you get to financial stability much more quickly…. depending on where you live.
I interview Cortney Nedeau in this episode who owns PDXpert Medical Billing in Portland, Oregon. I learned SO much and am excited to share with you information that we did NOT get in school.
Are you considering taking insurance to jump start your acupuncture practice? Here are some things to consider that I bet you didn’t learn in school.
ACU-057 Are you a new practitioner and getting ready to launch your clinical practice? Maybe you are not so new, worked for someone else and are now ready to experience the entrepreneurial life. Taking insurance might help you get to financial stability much more quickly…. depending on where you live.
I interview Cortney Nadeau in this episode who owns PDXpert Medical Billing in Portland, Oregon. I learned SO much and am excited to share with you information that we did NOT get in school.
you’ll learn
Why most billing companies don’t want to work with you.
What credentialing means and how and where to do it.
Why you should be familiar with your “scope of practice” and the people who wrote it.
Why it’s important to belong to your state organization.
What diagnosis, CPT and E&M codes are.
Why it’s important to have a non-discriminatory policy for providers in your state’s regulations.
How to find out if your state has a non-discriminatory policy for providers.
Lastly, we do a deep dive on our treatment codes. They are time based, but should also be treatment based.
Did you know that the monthly newsletter contains even MORE helpful information than the Podcast??
Be sure to subscribe so you don’t miss a thing!
today’s guest
COURTNEY NADEAU
Cortney founded PDXPERT Medical Billing LLC (PMB) in 2016. It was born out of a desire to help practitioners create a more fulfilling practice and become a leader in business ownership & ethical business practices. Cortney worked in the alternative health care field for 14 years as a massage therapist and witnessed the hurdles in building and sustaining a thriving practice. She retired as a practitioner and spent 5 years training as an insurance biller and manager in a multi-disciplinary clinic before launching her own business. Cortney seeks to provide a more cohesive bridge between practitioners, clinic owners and medical insurance providers so that patients can receive better and more comprehensive care, and their providers are properly valued for their work.
Cortney grew up in a military family and was learning about contracts and organizing files at 8 years old. Her father, a brilliant nuclear engineer who spent two decades on a nuclear submarine and another two decades at a nuclear power plant in Arizona, is a shining example of having a good work ethic and a positive attitude. It was through his guidance that Cortney developed her meticulous sense for detail, and her mother’s tenacity and perseverance has certainly influenced Cortney when dealing with insurance companies. These traits are essential in this work and she delights in utilizing them to help people navigate the business of health care. She advocates for a more transparent and honest system, one that educates health care providers in school and sets everyone up for greater success.
Cortney lives in Portland with her husband, son and two perfect dogs, and loves all that the Pacific Northwest has to offer.
Resources
TRY JANE HERE! BE SURE TO USE THE CODE ACUSPROUT1MO AT SIGN UP.
Business Basics: Proper Medical Documentation For Your Acupuncture Practice with Stacey Whitcomb LAc. and Megan Lindsey DACM
Proper medical charting is crucial in maintaining accurate and organized records for your acupuncture practice.
This highly requested episode comes on the tails of episode 055 where Megan and I discussed treating multiple patients an hour. As a result of that episode I got a lot of requests to review proper medical charting and specifically what should be in the re-evaluation. Listen in as Megan and I discuss proper medical charting for your acupuncture practice.
Proper medical charting is crucial in maintaining accurate and organized records for your acupuncture practice.
ACU-056 This highly requested episode comes on the tails of episode 055 where Megan and I discussed treating multiple patients an hour. As a result of that episode I got a lot of requests to review proper medical charting and specifically what should be in the re-evaluation. Listen in as Megan and I discuss proper medical charting for your acupuncture practice.
Did you know that the monthly newsletter contains even MORE helpful information than the Podcast??
Be sure to subscribe so you don’t miss a thing!
you’ll learn
Why proper charting is SO important. It’s not just about getting paid!
What the language of medical charting consists of.
The most important items the need to be in the evaluation and follow ups.
What should NOT be in the evaluation.
What S O A P stands for.
What the heck is OPQRST and how can it help you streamline your interview?
How to use “life effect” as part of the rating scale.
What outcome assessment tools are and how to use them to ensure reimbursement.
How to use CPT codes properly.
Why a prognosis is so important and how to frame it.
Business Basics: How To Run Multiple Treatment Rooms, with Megan Lindsey DACM
Are you ready to level up? Not sure how to transition from 1 room to 2 or 3? This is such a common question I often get from my coaching clients.
How do you treat 2 patients an hour? As a business coach to new practitioners, I get this question SO often! So… I called in my friend Megan who purchased a very busy clinic as a relatively new practitioner and basically started her career treating multiple patients an hour.
Are you ready to level up? Not sure how to transition from 1 room to 2 or 3? This is such a common question I often get from my coaching clients.
ACU-055 How do you treat 2 patients an hour? As a business coach to new practitioners, I get this question SO often! So… I called in my friend Megan who purchased a very busy clinic as a relatively new practitioner and basically started her career treating multiple patients an hour.
We all definitely have our comfort zone as practitioners, but I think it’s important for you to consider getting to two rooms as quickly as possible. It’s more time and financially efficient and oh-so-fun! As new practitioners we often spend way too much time and do way too much per visit in one hour. Running 2 rooms an hour forces you to be efficient with your time and trust your needles to do the work. I promise it works! Listen in as Megan and I share our processes.
Did you know that the monthly newsletter contains even MORE helpful information than the Podcast??
Be sure to subscribe so you don’t miss a thing!
today’s guest
MEGAN LINDSEY, DACM, OWNER OF SILVER SAGE ACUPUNCTURE
Megan completed a bachelor’s degree in psychology from California State University Northridge before switching gears and coninueing her education at Yo San University of Traditional Chinese Medicine, a Taoist school with a 38-generation lineage, located in Los Angeles, Ca. She is a Nationally Ceritfied Diploamate of Oriental Medicine and a California Board licensed acupuuncturist. After graduating in 2014 she struggleed with opening her own clinic and finding her way. After some stops and starts in 2017, she landed on purchasing an acupuncture clinic from a practitioner who was retiring, She has unique insight into the pros, cons and profitability of this route of practice. More recently, she graduated from Pacific College of Health and Science as a doctor of acupuncture and Chinese medicine (DACM).
Megan is a direct and open person who has a knack for creating soft nurturing, aesthetically soul comforting environments. Her space helps patients sink deeply into healing while feeling safe and supported. She advocates for her patients to empower themselves through education and lifestyle changes. Megan practices in a wholesome, raw, heart-centered way. She provides patients with the support and tools they need to gracefully pivot into and through, life’s challenges.
FIND HER HERE:
Instagram: @silversageacupuncture
Website: Silver Sage Acupuncture
you’ll learn
Megan breaks her treatment down minute by minute to show you how she works.
I talk about my process when treating 2 patients an hour.
We discuss some of the systems you need to have in place to streamline the process.
Did you know that you can actually hold credit card information on file and run all payments at the end of the day to save time?
How to get new patients scheduled for their whole treatment plan on the first visit.
How to maximize your face to face time in order to fulfill proper treatment codes if you bill insurance.
How to chart efficiently and quickly.
Why treatment style matters if you run two rooms and take insurance.
How to manage rescheduling and collecting money efficiently.
How to train your patients and create healthy expectations from day one.
Resources
TRY JANE HERE! BE SURE TO USE THE CODE ACUSPROUT1MO AT SIGN UP.
Acupuncture Case Study: Treating Inflammatory Bowel Disease With Sa'am Acupuncture, with Toby Daly PhD., LAc.
Acupuncture Case Study: Treating Inflammatory Bowel Disease With Sa'am Acupuncture, with Toby Daly PhD., LAc.
Welcome to this episode of the AcuSprout podcast where we explore case studies with expert acupuncturists to learn more about the application of acupuncture in clinical practice. In this episode, we have Toby Daly, a licensed acupuncturist and expert in Saam acupuncture, to discuss his approach to treating inflammatory bowel disease using this modality.
in this episode
ACU-054 Welcome to this episode of the AcuSprout podcast where we explore case studies with expert acupuncturists to learn more about the application of acupuncture in clinical practice. In this episode, we have Toby Daly, a licensed acupuncturist and expert in Saam acupuncture, to discuss his approach to treating irritable bowel disease using this modality.
today’s guest
DR. TOBY DALY, PHD., LAC.
Toby receeved his undergraduate degree in Food Science from the California Polytechnic State University at San Luis Obispo. He began studying Chinese medicine in 1997 with Sunim Doam, a Korean monk trained in the Saam tradition. He earned his masters degree in Traditional Chinese Medicine in 2002 upon completion of training at the American College of TraditionalChinese Medicine in San Francisco and Chengdu University in China.
During his four years of training in San Francisco, he interned with the prominent acupuncturist Dr. Angela Wu and learned to apply the lofty theories he was studying in school into the pragmatic setting of a busy clinic.
In 2013, he developed the Chinese Nutritional Strategies app to provide digital access to the wealth of Chinese dietary wisdom. In 2016, he completed a PhD in Classical Chinese Medicine under the guidance of 88th generation Daoist priest Jeffery Yuen. In 2021, he developed the Chinese Medical Characters app to enable direct access to foundational Chinese medical terms and concepts. In 2023 he published his first book, An Introduction to Chinese Medicine: A Patient’s Guide to Acupuncture, Herbal Medicine, Nutrition & More.
He lectures internationally, sharing his 25 years of clinical experience with the Saam tradition.
Join the 3,2,1 Newsletter! Every month 3 business ideas, 2 Clinic Tips and 1 Burst Of Inspiration. I also include more in depth information that I can’t cover on the podcast. Don’t miss it!
you’ll learn
Toby’s introduction to Sa’am while traveling in India and perchance meeting a Korean wandering monk beats any “entry to the medicine” story I have ever heard!
We talk a bit about the wandering monks and what their lifestyle looks like.
Toby presents an acupuncture case study where the patient has severe Inflammatory Bowel Disease that was unresponsive to western pharmaceutical medications.
We journey thru this case thru the lens of Sa’am acupuncture which is based on yin/yang, five phases and six confirmations.
Lastly, Toby discusses his 4 needle selections with a brief description of why he chose them.
Then we follow up with how the treatment plan went and how his patient is doing now.
resources
Toby’s new book, An Introduction to Chinese Medicine: A Patient’s Guide to Acupuncture, Herbal Medicine, Nutrition & More
Toby has a Chinese medical nutrition app that I used extensively when I was in school. His latest app is Chinese Medical Characters. Check them out here.
Want to learn more about the DAOM at ACCHS? Contact Phil Settels here, and be sure to put DAOM/AcuSprout in the header.
How To Buy An Acupuncture Practice, with Megan Lindsey DACM
can a new practitioner really purchase a busy clinic and succeed? Yes! And Megan is going to tell you how.
ACU-053 I LOVE when people want to contribute hard earned knowledge to the AcuSprout community! My guest today contacted me because she wanted to share her experience with YOU of purchasing a practice as a BRAND NEW ACUPUNCTURIST. Yes. She. Did.
Did you know that the monthly newsletter contains even MORE helpful information than the Podcast??
Be sure to subscribe so you don’t miss a thing!
today’s guest
MEGAN LINDSEY, DACM, OWNER OF SILVER SAGE ACUPUNCTURE
Megan completed a bachelor’s degree in psychology from California State University Northridge before switching gears and coninueing her education at Yo San University of Traditional Chinese Medicine, a Taoist school with a 38-generation lineage, located in Los Angeles, Ca. She is a Nationally Ceritfied Diploamate of Oriental Medicine and a California Board licensed acupuuncturist. After graduating in 2014 she struggleed with opening her own clinic and finding her way. After some stops and starts in 2017, she landed on purchasing an acupuncture clinic from a practitioner who was retiring, She has unique insight into the pros, cons and profitability of this route of practice. More recently, she graduated from Pacific College of Health and Science as a doctor of acupuncture and Chinese medicine (DACM).
Megan is a direct and open person who has a knack for creating soft nurturing, aesthetically soul comforting environments. Her space helps patients sink deeply into healing while feeling safe and supported. She advocates for her patients to empower themselves through education and lifestyle changes. Megan practices in a wholesome, raw, heart-centered way. She provides patients with the support and tools they need to gracefully pivot into and through, life’s challenges.
FIND HER HERE:
Instagram: @silversageacupuncture
Website: Silver Sage Acupuncture
you’ll learn
Why it’s so important to have a plan as a new practitioner but to keep your options and mind open.
Many of us are hesitant to purchase a practice because we think the patients might leave. Guess what?! They don’t!
Megan talks about making dream money her first year. A solo practitioner making over $200k a year? Yes.
We talk about where the transition of ownership could have been handled differently.
Megan makes suggestions for a smooth transition into practice.
How she went from treating 0 patients to over 50 a week.
We talk about what changes she has made over the years.
We talk about how she has managed to escape the constant struggle of launching a new practice and how GOOD that feels.
Resources
TRY JANE HERE! BE SURE TO USE THE CODE ACUSPROUT1MO AT SIGN UP.
Acupuncture Case Study: Treating Chronic Regional Pain Syndrome With Electro-Acupuncture, with Anthony Von Der Muhll DAOM
If you are an Acupuncturist you NEED to know about Chronic Regional Pain Syndrome. The pain level and duration of CRPS is so debilitating that people often take their own lives but this is something we are well equipped to help manage. There are also some pretty important contraindications that we need to take into consideration.
In this episode Anthony Von Der Muhll DAOM, who teaches Orthopedic Acupuncture and Sports Medicine at the Doctoral Program at the Academy of Chinese Culture and Health Sciences (ACCHS) introduces us to Chronic Regional Pain Syndrome (CRPS). Listen in as he walks us through the case and becomes an integral piece of this patients pain management process.
in this episode
ACU-052 If you are an Acupuncturist you NEED to know about Chronic Regional Pain Syndrome. The pain level and duration of CRPS is so debilitating that people often take their own lives but this is something we are well equipped to help manage. There are also some pretty important contraindications that we need to take into consideration.
In this episode Anthony Von Der Muhll DAOM, who teaches Orthopedic Acupuncture and Sports Medicine at the Doctoral Program at the Academy of Chinese Culture and Health Sciences (ACCHS) introduces us to Chronic Regional Pain Syndrome (CRPS). Listen in as he walks us through the case and becomes an integral piece of this patients pain management process.
today’s guest
ANTHONY VON DER MUHLL, DAOM
Anthony Von der Muhll graduated from the Five Branches University of TCM in 2002, and founded the Santa Cruz Acupuncture Orthopedics and Sports Medicine Clinic in 2003. In 2022, Anthony relocated to Charlottesville, Virginia, where he now practices at the Sports Acupuncture Clinic/Berkeley Bamboo Clinic with his wife, Tamara Brown, L.Ac., DACM.
Anthony Von der Muhll is the founder of AOM Professional, and has taught Certification in Acupuncture Orthopedics since 2015, and served as a clinical supervisor at the Masters and Doctorate levels for over 17 years. He has also taught acupuncture orthopedics and pain management in the DAOM and DACM programs of the Academy of Chinese Culture and Health Sciences (Oakland CA), the American College of TCM (San Francisco, CA), the Five Branches University of TCM (Santa Cruz, CA), and the Virginia University of Integrative Medicine (Fairfax, VA). He has been a featured instructor in acupuncture orthopedics at conferences of the Sports Acupuncture Alliance, the California State Oriental Medical Association, California Acupuncture and Traditional Medicine Associates, and the Acupuncture Society of Virginia.
Join the 3,2,1 Newsletter! Every month 3 business ideas, 2 Clinic Tips and 1 Burst Of Inspiration. I also include more in depth information that I can’t cover on the podcast. Don’t miss it!
you’ll learn
We kick things off talking about getting verbal “consent to treat”, and why that is a fundamental skill.
Anthony talks about they importance of understanding the concept of nerve desensitization especially with regards to chronic conditions and how we can help.
We talk in depth about what signs to look for when you suspect a patient might have CRPS.
Why it’s so important to treat this properly. For example, DO NOT needle the extremity!
How to use electro-acupuncture to decrease pain.
3 Strategies To Retain Patients And Increase Revenue
Today I’m going to talk about the biggest mistakes I see newbies making with regards to patient retention that keeps you from gaining any traction. No matter what type of marketing you do, how much you spend on advertising, If you cannot keep your patients committed to a treatment plan long enough to get well, then you are spinning your wheels.
In this episode……
ACU-051 Today I’m going to talk about the biggest mistakes I see newbies making with regards to patient retention that keeps you from gaining any traction. No matter what type of marketing you do, how much you spend on advertising, If you cannot keep your patients committed to a treatment plan long enough to get well, then you are spinning your wheels.
Now before I go any further I feel like it’s super important to define patient retention. Patient retention is a practice’s ability to turn new patients into loyal patients. Patient retention is measured as a percentage, which you can calculate by dividing the number of returning patients by the total number of patients for your practice minus the number of new patients.
The higher your retention rate is, the better it is for your practice. That’s because patient retention and practice profitability are linked.
If you want an average practice then you would shoot for about 48%. Really we are getting ahead of ourselves, because you probably haven’t been in practice long enough to have enough numbers to play this game.
As a new practitioner the goal is to create a relationship where the patient has recovered or is recovering from their chief complaint, they refer their friends and family to you, and they come back to get treatment as needed.
The three most important strategies to consider with regards to patient retention are:
YOU
Removing barriers to entry
Having multiple positive touchpoints (or creating a positive patient experience)
BONUS: You’ll want to listen to the end because I am going to give my top 5 secrets to building relationships and retaining patients.
Acupuncture Case Study Part 2: Upper Back Pain Treated With Tung Style Acupuncture, with Henry McCann DAOM
ACU-050 This is the part two of a case review I did with Henry McCann. We discuss how Henry treats neck and arm pain with Tung Style Acupuncture. If you missed the first part, be sure to check out Episode 49 where we had a brief chat about the importance and differences between the DAOM programs and the DACM programs. We learned about Henry’s path and teachings in Chinese medicine which include teaching extensively in the US as well as abroad. We learn about the history of Master Dung and this system of acupuncture and how it differs from the Tan method. and lastly, We discuss Henry’s books which you can find in the show notes.
In today’s episode we do a thorough case exploration.
Here is a glimpse of the case.
She's a female in her forties and she came in with complaining basically of pain in her upper back and her shoulder that was radiating into her right arm. She has a C-6, C-7 disc herniation and there is pain and numbness going down into the right arm. There's numbness in the fingers.
Upon palpation, Henry determined she was really complaining of pain in the area of the superspinatus. She definitely had trigger points in the, the upper trapezius on basically all on the right side. There was definitely some scaling involvement, some elevator scapula involvement.
Listen in to see how the case unfolds.
In this episode……
ACU-050 This is the part two of a case review I did with Henry McCann. We discuss how Henry treats neck and arm pain with Tung Style Acupuncture. If you missed the first part, be sure to check out Episode 49 where we had a brief chat about the importance and differences between the DAOM programs and the DACM programs. We learned about Henry’s path and teachings in Chinese medicine which include teaching extensively in the US as well as abroad. We learn about the history of Master Dung and this system of acupuncture and how it differs from the Tan method. and lastly, We discuss Henry’s books which you can find in the show notes.
In today’s episode we do a thorough case exploration.
Here is a glimpse of the case. She's a female in her forties and she came in with complaining basically of pain in her upper back and her shoulder that was radiating into her right arm. She has a C-6, C-7 disc herniation and there is pain and numbness going down into the right arm. There's numbness in the fingers.
Upon palpation, Henry determined she was really complaining of pain in the area of the superspinatus. She definitely had trigger points in the, the upper trapezius on basically all on the right side. There was definitely some scaling involvement, some elevator scapula involvement.
Listen in to see how the case unfolds.
today’s guest
Henry McCann, DAOM, LAc, Dipl OM (馬爾博 中醫博士)
Dr. McCann is a licensed acupuncturist and doctor of East Asian (Chinese) Medicine with a private practice in Madison, NJ.
Dr. McCann finished a BA and BM at Oberlin College following which he studied at the University of the Ryukyus in Okinawa, Japan as a Fulbright fellow. He then attended the oldest college of East Asian Medicine in the United States, the New England School of Acupuncture. In an effort to further his own clinical training he completed his advanced practice doctoral degree at the Oregon College of Oriental Medicine; as part of that degree he interned in the gynecology department of the Chengdu University of Chinese Medicine (Sichuan, China). He completed a certificate in Japanese Psychology with the ToDo Institute in Vermont, and coursework at the PhD level through Nanjing University of Chinese Medicine in China.
In addition to his clinical practice Dr. McCann is committed to bringing East Asian Medicine to a higher level by educating professionals in advanced concepts in acupuncture and Chinese herbal medicine. He is an experienced teacher and is a core faculty member for the doctoral degree program at the Oregon College of Oriental Medicine where he teaches clinical case study writing, geriatric medicine, and Tung's acupuncture. He is also on the faculty of the Pacific College of Health and Science in Manhattan teaching the medical classics (Huang Di Nei Jing and Nan Jing), and the Academy of Chinese Culture and Health Sciences where he teaches Tung’s acupuncture. Dr. McCann has taught widely throughout the United States, as well as in Germany, Ireland, Holland, Austria, Indonesia, and Australia. He is a 12th generation lineage holding disciple of Chen Style Taijiquan, a 3rd generation lineage disciple of Hunyuan Chen Style Taijiquan, and a disciple of a Qigong lineage transmitted by Hu Yaozhen that originated with the Daoist Immortal Chen Tuan. Dr. McCann is also ranked as a 5th Duan in Taijiquan by the Chinese Wushu Association (with the rank being awarded in China). The Duan ranking system is similar to the "Dan" black belt ranking of Japanese martial arts (the Chinese system has 9 ranks, with 6th Duan being the highest technical proficiency level awarded).
Join the 3,2,1 Newsletter! Every month 3 business ideas, 2 Clinic Tips and 1 Burst Of Inspiration. I also include more in depth information that I can’t cover on the podcast. Don’t miss it!
resources
Check out Henry’s Blogs.
Pricking The Vessels by Henry McCann
Practical Atlas of Tungs Acupuncture - 6th Edition
Want to learn more about the DAOM at ACCHS? Contact Phil here, and be sure to put DAOM/AcuSprout in the header.
Acupuncture Case Study Part 1: Upper Back Pain Treated With Tung Style Acupuncture, with Henry McCann DAOM
ACU-O49 Today I'm talking with Henry McCann. We originally recorded this episode to share a case study with you, but my case studies have been really, really long. So I'm breaking this one up into two parts.
Be sure to tune in and subscribe so you don’t miss the juicy case presentation in Episode 50. But for now, here is wht you’ll learn:
Well, first we get to know Henry and his background.
Next we talk about Master Tung. Who he was and how it came to pass that we are now able to learn this style of Acupuncture
We touch on the basics of Tung style acupuncture, the type of needling involved as well as the fundamentals of the practice.
We spend some time talking about challenges that beginners experience and how to progressively work thru learning new systems while practicing the medicine.
Lastly, Henry share with us a simple marketing tip that works wonders in his clinic.
In this episode….
ACU-O49 Today I'm talking with Henry McCann. We originally recorded this episode to share a case study with you, but my case studies have been really, really long. So I'm breaking this one up into two parts.
Be sure to tune in and subscribe so you don’t miss the juicy case presentation in Episode 50. But for now, here is wht you’ll learn:
Well, first we get to know Henry and his background.
Next we talk about Master Tung. Who he was and how it came to pass that we are now able to learn this style of Acupuncture
We touch on the basics of Tung style acupuncture, the type of needling involved as well as the fundamentals of the practice.
We spend some time talking about challenges that beginners experience and how to progressively work thru learning new systems while practicing the medicine.
Lastly, Henry share with us a simple marketing tip that works wonders in his clinic.
today’s guest
Henry McCann, DAOM, LAc, Dipl OM (馬爾博 中醫博士)
Dr. McCann is a licensed acupuncturist and doctor of East Asian (Chinese) Medicine with a private practice in Madison, NJ.
Dr. McCann finished a BA and BM at Oberlin College following which he studied at the University of the Ryukyus in Okinawa, Japan as a Fulbright fellow. He then attended the oldest college of East Asian Medicine in the United States, the New England School of Acupuncture. In an effort to further his own clinical training he completed his advanced practice doctoral degree at the Oregon College of Oriental Medicine; as part of that degree he interned in the gynecology department of the Chengdu University of Chinese Medicine (Sichuan, China). He completed a certificate in Japanese Psychology with the ToDo Institute in Vermont, and coursework at the PhD level through Nanjing University of Chinese Medicine in China.
In addition to his clinical practice Dr. McCann is committed to bringing East Asian Medicine to a higher level by educating professionals in advanced concepts in acupuncture and Chinese herbal medicine. He is an experienced teacher and is a core faculty member for the doctoral degree program at the Oregon College of Oriental Medicine where he teaches clinical case study writing, geriatric medicine, and Tung's acupuncture. He is also on the faculty of the Pacific College of Health and Science in Manhattan teaching the medical classics (Huang Di Nei Jing and Nan Jing), and the Academy of Chinese Culture and Health Sciences where he teaches Tung’s acupuncture. Dr. McCann has taught widely throughout the United States, as well as in Germany, Ireland, Holland, Austria, Indonesia, and Australia. He is a 12th generation lineage holding disciple of Chen Style Taijiquan, a 3rd generation lineage disciple of Hunyuan Chen Style Taijiquan, and a disciple of a Qigong lineage transmitted by Hu Yaozhen that originated with the Daoist Immortal Chen Tuan. Dr. McCann is also ranked as a 5th Duan in Taijiquan by the Chinese Wushu Association (with the rank being awarded in China). The Duan ranking system is similar to the "Dan" black belt ranking of Japanese martial arts (the Chinese system has 9 ranks, with 6th Duan being the highest technical proficiency level awarded).
Join the 3,2,1 Newsletter! Every month 3 business ideas, 2 Clinic Tips and 1 Burst Of Inspiration. I also include more in depth information that I can’t cover on the podcast. Don’t miss it!
resources
Check out Henry’s Blogs.
Pricking The Vessels by Henry McCann
Practical Atlas of Tungs Acupuncture - 6th Edition
Want to learn more about the DAOM at ACCHS? Contact Phil here, and be sure to put DAOM/AcuSprout in the header.
Overcome Perfectionism, Get Unstuck And Start Your Acupuncture Practice, with Stacey Whitcomb LAc.
Today we're gonna be talking about how to manage your perfectionism. I, was on a call a couple weeks ago. I was on a call with two different new practitioners. There is a common theme between both of them, but one of them specifically asked me, can you, can you talk about, how to navigate the next step, without caring so much about what everybody else thinks about what he's doing?
And everybody else actually meant fellow classmates. This makes me sad, but also, I totally understand. I really understand this because I wanted to do this podcast for an entire year before I ever started it, and I was so afraid of what my fellow classmates would think about me doing a podcast.
There's actually Dr. Seuss quote about this, and it is Be who you are and say what you feel. Because those who mind don't matter, and those who matter don't mind. It's just not that easy though, is it? It's just not that easy. It's not that easy for a multitude of reasons. The second person that I spoke with was a classmate of mine who has had nany, many challenges in starting her practice. I spoke with her about what was next and what she was doing next, and offering some help and thoughts and, wisdom if I have that . Once again, one of the stopping factors is this, Inability to leap the chasm between caring what, matters most to you or finding what matters most to you and not caring what other people think, and having the confidence to do such a thing.
Today I'm going to be talking about that quite extensively. We're gonna talk a little bit about, the root of, perfectionism and.
The root is important. , it's our medicine. So what is the root of this perfectionism? Can you be perfectionist and still create a peaceful, successful, happy life? What does that look like? We're gonna go a little bit into the root of perfectionism, and then I'm gonna give you eight tools to embrace your perfection as an entrepreneur. Then I want to share, my thoughts of how to overcome this. The ways that I have done it and how to create a practice that isn't perfect, but it's whole. I think that's the answer. I don't think that you create a practice that's perfect. I don't think that you need to look perfect in front of your peers. I think you need to focus on a practice that's whole.
Hey friends. Are you stuck?
Afraid to open your practice, get a job, go to a networking meeting, learn to play pickle ball, create an instagram reel?
Are you afraid of what your classmates, relatives, future patients, former teachers and your neighbor Bob think of you?
Think about it. If everyone were perfect:
What would comedians talk about?
Would you actually have a job or career?
And here is a tragedy I am not sure I could have gotten thru medical school without.
The TV show, The Big Bang Theory would never have made it. I mean, this is a whole 13 year run of a show literally based on the imperfections of ALL of its characters.
Not being perfect makes you interesting.
But before I continue I want you to know that I hear you. And I see you. Because i am you. I can make light of being a perfectionist and talk about how uninterested people really are about what you are doing. That it’s fine and you matter and that you are unique and perfect in all of your imperfections. But that doesn’t really get us to the root of the problem does it?
today’s episode
I uncover the root of perfectionism.
Talk about 6 ways to be an imperfect entrepreneur.
Share 8 steps to create a “whole” practice, not a “perfect” one.
resources
The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma
Is perfectionism a trauma response? Blog article on caminorecovery.com
Jane Electronic Medical Records. Use this link to get your first month free!
Acupuncture Case Study: Knee Pain Treated With Chinese Herbal Medicine, with Phil Settels, DAOM
In this episode I meet with Phil Settels the Dean and creator of the DAOM program at ACCHS, the Academy of Chinese Culture and Health Sciences. We decided to bring the long held tradition of teaching thru case studies to the AcuSprout airwaves.
We talk about Phil’s training with Dr. Huang Huang and how the Ten Key Formula Families is and integral part of his SHL diagnostic process.
We discuss abdominal Fukushin diagnosis.
We discuss how he decides between treating low back or knee pain with a formula or local orthopedic acupuncture…or both
Phil talks about one of his first clinical mis-steps with Ma Huang and how it resolved.
Listen in and puzzle through with me as Phil presents a case and shows me a new way to reason through the formula prescription based on his teachings with Dr. Huang Huang, Arnaud Versluys, and Dr. Suzanne Robidoux.
Enjoy the journey and get a flavor for the teachings of the DAOM program at ACCHS.
In This Episode..
ACU-047 In this episode I meet with Phil Settels the Dean and creator of the DAOM program at ACCHS, the Academy of Chinese Culture and Health Sciences. We decided to bring the long held tradition of teaching thru case studies to the AcuSprout airwaves.
We talk about Phil’s training with Dr. Huang Huang and how the Ten Key Formula Families is and integral part of his SHL diagnostic process.
We discuss abdominal Fukushin diagnosis.
We discuss how he decides between treating low back or knee pain with a formula or local orthopedic acupuncture…or both
Phil talks about one of his first clinical mis-steps with Ma Huang and how it resolved.
Listen in and puzzle through with me as Phil presents a case and shows me a new way to reason through the formula prescription based on his teachings with Dr. Huang Huang, Arnaud Versluys, and Dr. Suzanne Robidoux.
Enjoy the journey and get a flavor for the teachings of the DAOM program at ACCHS.
today’s guest
PHIL SETTELS, DAOM, Dean of Academics at ACCHS
Phil Settels graduated from ACCHS in 2011. Early on in his engagement with Chinese Medicine, Phil had the opportunity to study with several amazing Shanghan Lun teachers, including Dr. Arnaud Verluys, Dr. Huang Huang and Dr. Suzanne Robidoux. Phil uses Classical Formulas almost exclusively in his own practice and in his teaching.
Phil was brought in to design the curriculum of the ACCHS DAOM program which started in 2017, and he is currently the Dean of Academics. This program was guided by the ideal of what would best serve clinicians while honoring both the roots of the medicine and its development over time, and empowering graduates to be stewards of Chinese Medicine. The program has a dual focus on Classical Chinese Herbalism as well as Orthopedics and Pain Management, with the goal that graduates have increased skill and confidence to treat any patient who walks through their door, whether their condition reflects an internal or a musculoskeletal dysfunction.
Join the 3,2,1 Newsletter! Every month 3 business ideas, 2 Clinic Tips and 1 Burst Of Inspiration. I also include more in depth information that I can’t cover on the podcast. Don’t miss it!
Resources
Want to learn more about the DAOM at ACCHS? Contact Phil here, and be sure to put DAOM/AcuSprout in the header.
Ten Key Formula Families in Chinese Medicine Paperback, by Dr Huang Huang, Translated by Michael Max
Zhang Zhong-jing's Clinical Application of 50 Medicinals,by Dr Huang Huang
Fukushin and Kampo, by Nigel Dawes
How The Co-CEO of Jane Electronic Health Records (EHR), Built A Company Everyone Loves, with Alison Taylor
Listen in as I talk with Ali about how to create a company that when customers tell other people about it, they don’t say they “like” it. They say they “love” it.
Listen in as I talk with Ali about how to create a company that when customers tell other people about it, they don’t say they “like” it. They say they “love” it.
ACU-046
I think one of the toughest things about designing your future upon graduation is actually taking the time to do it.
Especially after 3-4 years of no money coming in.
Especially when the people around you seem to have a plan.
Especially when you have had such focus on education and learning that you have lost touch with that person in the mirror.
Perhaps you have no idea what you want in your immediate future. Or even 5 year future.
But here’s the thing. That is exactly why you should take the time to explore.
To ask yourself the tough questions. What DO you like? Those favorite patients you treated in student clinic? What made them so likeable? Are those traits or characteristics something you want to see more in your practice?
What cases, treatments, modalities, and classes light you up from the inside? What do you find yourself talking about with regards to Chinese medicine?
If you do the work in the beginning, if you envision the feel, the experience and the soul of your practice, it will act as a magnet for those defined elements that bring you joy. You will be creating an experience for your patients that no other practitioner can.
Today’s Guest
ALISON TAYLOR, CO-CEO OF JANE
Ali began her entrepreneurial journey by opening a multi-disciplinary healthcare clinic called Canopy in 2011. Running and owning a small business taught Ali the foundations of business along with a deep empathy for the life of a small business owner. In 2014, Ali and co-founder Trevor, launched a new business called Jane. Jane, a software built originally for Canopy that offered Online Booking and Electronic Charting, is now being used by over 100,000 practitioners around the world to run their practice. Ali continues to lead this scaling tech company as Co-CEO of a team of 350 staff on our mission to “help the helpers”.
Did you know that the monthly newsletter contains even MORE helpful information than the Podcast??
Be sure to subscribe so you don’t miss a thing!
You’ll learn
WHY IT IS SO IMPORTANT TO HAVE MISSION, VISION, VALUES STATEMENT
HOW ALI AND TREVOR STARTED THE COMPANY AND WHY.
WHY IT IS IMPORTANT TO CREATE A POSITIVE CUSTOMER JOURNEY.
HOW THE NAME “JANE” WAS CHOSEN.
HOW ALL OF THIS RELATES TO YOU AND YOUR PRACTICE!
Resources
TRY JANE HERE! BE SURE TO USE THE CODE ACUSPROUT1MO AT SIGN UP.
Acupuncture Case Study: Orthopedic Acupuncture Instead of A Total Shoulder Replacement with Anthony Von der Muhll, DAOM
Is it possible to avoid or postpone orthopedic surgery with acupuncture?
Can you help patients with extensive soft tissue damage regain full range of motion and strength?
Yes. Yes you can! Listen in as Anthony walks me through a case where he helps his patient avoid a total shoulder replacement.
In this episode….
ACU-045 I remember treating a case during my internship where after a couple orthopedic tests I suspected that my patient had torn his meniscus. It was a great opportunity to practice my new set of advanced orthopedic skills and my patient responded well, but after a couple of weeks he had pain again. Unfortunately, I did not get to see the treatments through because the semester ended, but I have wondered how it might have concluded many many times. Can you really treat a patient with substantial soft tissue damage that would otherwise require surgery? Can you treat in a way that facilitates the body’s healing mechanisms so much that the patient achieves pain free normal range of motion? Does the structure damage change or is someone just miraculously free of pain?
Is it possible to avoid or postpone orthopedic surgery with acupuncture?
Can you help patients with extensive soft tissue damage regain full range of motion and strength?
Yes. Yes you can! Listen in as Anthony walks me through a case where he helps his patient avoid a total shoulder replacement.
In this episode….
ACU-045 I remember treating a case during my internship where after a couple orthopedic tests I suspected that my patient had torn his meniscus. It was a great opportunity to practice my new set of advanced orthopedic skills and my patient responded well, but after a couple of weeks he had pain again. Unfortunately, I did not get to see the treatments through because the semester ended, but I have wondered how it might have concluded many many times. Can you really treat a patient with substantial soft tissue damage that would otherwise require surgery? Can you treat in a way that facilitates the body’s healing mechanisms so much that the patient achieves pain free normal range of motion? Does the structure damage change or is someone just miraculously free of pain?
In this episode Dr.Anthony Von der Muhll, DAOM walks me through a pretty unbelievable case of exactly that.
You don’t want to miss this episode!
this episode is a little long, so here are some rough time jumps for you
3:45 I introduce Anthony and we talk about his path to becoming an East Asian Medical Practitioner.
10:45 Anthony talks about what distinguishes him from other practitioners like Matt Callison, Poney Chang, Clayton Shui and Whitfield Reeves.
14:00 Why treating unstable joints is paramount to healing.
43:52 The Case Study Starts HERE!
Join the 3,2,1 Newsletter! Every month 3 business ideas, 2 Clinic Tips and 1 Burst Of Inspiration. I also include more in depth information that I can’t cover on the podcast. Don’t miss it!
Today’s Guest
ANTHONY VON DER MUHLL, DAOM
Anthony Von der Muhll graduated from the Five Branches University of TCM in 2002, and founded the Santa Cruz Acupuncture Orthopedics and Sports Medicine Clinic in 2003. In 2022, Anthony relocated to Charlottesville, Virginia, where he now practices at the Sports Acupuncture Clinic/Berkeley Bamboo Clinic with his wife, Tamara Brown, L.Ac., DACM.
Anthony Von der Muhll is the founder of AOM Professional, and has taught Certification in Acupuncture Orthopedics since 2015, and served as a clinical supervisor at the Masters and Doctorate levels for over 17 years. He has also taught acupuncture orthopedics and pain management in the DAOM and DACM programs of the Academy of Chinese Culture and Health Sciences (Oakland CA), the American College of TCM (San Francisco, CA), the Five Branches University of TCM (Santa Cruz, CA), and the Virginia University of Integrative Medicine (Fairfax, VA). He has been a featured instructor in acupuncture orthopedics at conferences of the Sports Acupuncture Alliance, the California State Oriental Medical Association, California Acupuncture and Traditional Medicine Associates, and the Acupuncture Society of Virginia.
Resources
New Acupuncturist Megan Neal On Starting A Family And A Medical Practice At The Same Time
Are you a new parent AND graduate?
Trying to pass your boards in your last trimester and start a practice with a newborn?
In this episode I talk with Megan Neal as she navigates these GIANT life transitions and how she is SO ready to practice medicine!
Are you a new parent AND graduate?
Trying to pass your boards in your last trimester and start a practice with a newborn?
In this episode I talk with Megan Neal as she navigates these giant life transitions and how she is SO ready to practice medicine!
ACU-044 As I see it, there is rarely a perfect time for anything. When is the perfect time to go to medical school? What about starting a family? When should you start working on your Doctoral degree? Or maybe it’s time to start taking better care of yourself.
What I have learned is that life just keeps getting fuller and fuller as you age. If there is a space in my closet I will fill it. If there is free time in my schedule, I will find ways of putting “more doing” in there.
What ever happened to slowly and gently building something of value? Of mindfully constructing the life we were born worthy of? Of gently inviting the blissful whispers of our dreams to slowly unfurl in our waking life.
Our fears of not having enough, not being enough and not doing enough cause us to race into jobs, relationships and life in ways that only cause congestion in our otherwise smooth and clear life path.
Our medicine is what I like to call slow medicine. It works best when we slow our lives down and focus only on the patient in front of us. It works best when the patient relaxes their grip on the speeding train of life for one hour of slow breathing, genuine care gently shifting the scales of life force back in their favor.
I want to invite you to consider practicing slow medicine. For yourself and your patients.
Today’s Guest
MEGAN NEAL LAC.
Megan Neal dedicated her life to the study of Acupuncture and East Asian Medicine after transformational experiences with it in her late twenties. At the same time in her life, she encountered yoga, Ashtanga yoga and then Integral Yoga, and has been walking the path ever since. Today Megan is an Arizona state licensed Acupuncturist, board certified by the National Certification Commission for Acupuncture and Oriental Medicine, NCCAOM, expected November 2022. She is also Arizona state certified by the Council of Colleges of Acupuncture and Oriental Medicine, CCAOM, in Clean Needle Technique. Upon graduating from her three year masters program, her and her husband had a beautiful baby boy. She was fortunate to use what she had learned to care for herself in the journey to motherhood. She was thus inspired to specialize in women’s health- fertility, pregnancy, perinatal and postpartum care. She has no spare time but if she did, she imagines she would again enjoy writing morning pages, finding hidden pools on Mt. Lemmon, playing the harmonium, five rhythms dance, and continuing to nerd out with her collection of Chinese Medicine books.
Did you know that the monthly newsletter contains even MORE helpful information than the Podcast??
Be sure to subscribe so you don’t miss a thing!
You’ll learn:
How Megan managed to take boards in her last trimester and then with a newborn.
We talk about introverted marketing often, but Megan is an extrovert and her attitude about networking at a health fair is inspiring.
Find out how she chose a niche and why.
We have differing opinions about strategically taking board exams. Listen in to figure out what is right for you.
Resources
Trying to pass board exams? Here are the resources mentioned in the episode
TCMTests (my personal recommendation)
Jane Electronic Medical Records. Use this link to get your first month free!
Acupuncture Case Study: A Classical Chinese Medical Herbal Case Study with Phil Settels DAOM, of ACCHS
In this episode I meet with Phil Settels the Dean and creator of the DAOM program at ACCHS, the Academy of Chinese Culture and Health Sciences. We decided to bring the long held tradition of teaching thru case studies to the AcuSprout airwaves.
In This Episode..
ACU-043 In this episode I meet with Phil Settels the Dean and creator of the DAOM program at ACCHS, the Academy of Chinese Culture and Health Sciences. We decided to bring the long held tradition of teaching thru case studies to the AcuSprout airwaves.
Listen in and puzzle through with me as Phil presents a case and shows me a new way to reason through the formula prescription based on his teachings with Dr. Huang Huang, Arnaud Versluys, and Dr. Suzanne Robidoux.
Enjoy the journey and get a flavor for the teachings of the DAOM program at ACCHS.
today’s guest
PHIL SETTELS, DAOM, Dean of Academics at ACCHS
Phil Settels graduated from ACCHS in 2011. Early on in his engagement with Chinese Medicine, Phil had the opportunity to study with several amazing Shanghan Lun teachers, including Dr. Arnaud Verluys, Dr. Huang Huang and Dr. Suzanne Robidoux. Phil uses Classical Formulas almost exclusively in his own practice and in his teaching.
Phil was brought in to design the curriculum of the ACCHS DAOM program which started in 2017, and he is currently the Dean of Academics. This program was guided by the ideal of what would best serve clinicians while honoring both the roots of the medicine and its development over time, and empowering graduates to be stewards of Chinese Medicine. The program has a dual focus on Classical Chinese Herbalism as well as Orthopedics and Pain Management, with the goal that graduates have increased skill and confidence to treat any patient who walks through their door, whether their condition reflects an internal or a musculoskeletal dysfunction.
Join the 3,2,1 Newsletter! Every month 3 business ideas, 2 Clinic Tips and 1 Burst Of Inspiration. I also include more in depth information that I can’t cover on the podcast. Don’t miss it!
Employee or Independent Contractor? What's an Acupuncturist to do?
Are you a new Acupuncturist?
Were you just offered an amazing JOB, to be brought on as an Associate?
Was the offer an independent contractor position?
Watch out! It’s probably not as great as it looks.
Listen in as I explain why.
Are you a new Acupuncturist?
Were you just offered an amazing JOB, to be brought on as an Associate?
Was the offer an independent contractor position?
Watch out! It’s probably not as great as it looks.
Listen in as I explain why.
ACU-042 Okay, so you've graduated and now you have to decide what's next. Maybe you already know where and who you're gonna work for, or where your clinic's gonna open, or who your ideal patient is, and maybe even what your treatment focus will be, but. I doubt it because life doesn't really work that way for most of us, and in my experience working with and supporting new practitioners, you don't really know what's next upon graduation.
Life gets jumbled again. You relocate, you have babies, you get divorced, you interview for jobs, you work for other acupuncturists, you share space and or you start your own business, et cetera, et cetera. But here's the truth. The snapshot taken five years after your initial career choice after your initial start as an acupuncturist is typically radically different.
So what you thought you wanted changed the location where you started no longer suits you. You worked for three practitioners before you found a clinic that resonates with your treatment style and goals. You thought you wanted to treat women's health challenges only to find out that hospice is where you truly belong.
I wanna tell you a little secret. It's okay, . It's supposed to happen. Just as it happens. You aren't doing it wrong and you aren't failing. You did some serious growth in school. We went in as like, I'm gonna be super cheesy here for a second, but you went in as a caterpillar and now you're about to fly.
Seriously. Now think about this. Think about how much you have changed from the beginning of school to where you are now. And I know that this is super cheesy, but serious. Take some time to get used to those wings, like take your time and be gentle with the new version of you. If Chinese medicine teaches us anything, it's that everything has cycles and so does your career.
You're going to have to learn to grow into your practice, and it's okay to change directions, and it's okay to change your mind about things as your experience levels change.
What you’ll learn:
Employee vs Independent Contractor as defined by the IRS.
The history of the FLSA, (Fair Labor Standards Act) which in 1938 set minimum wage and standard guidelines of employment.
The present politics. How Trump changed it and how Biden is working to re-instate the original and make further, more solid distinctions.
How the business owner benefits and the associate does not benefit as an Independent Contractor.
Current standard payment as an employed Associate.
Join the 3,2,1 Newsletter! Every month 3 business ideas, 2 Clinic Tips and 1 Burst Of Inspiration. I also include more in depth information that I can’t cover on the podcast. Don’t miss it!
Resources
Recent publication Oct 2022 in federal register of Biden trying to reinstate original emphasis on definition.
Article on Bloomberg Law website discussing how Trump changed the emphasis on how to delineate between IC and Employee and how Biden is working to change it.
Episode 20 with MaryAnn Geness who has experienced all sides of the dime and explains how to determine what role you are playing as a new associate.
Call To Action
Be sure to subscribe to the newsletter!
Diversity, Equity and Inclusion: A Conversation About How To Expand Your Thinking And Create An Inclusive Healthcare Clinic, with Kiki Toth of Jane
Diversity, Equity and Inclusion in your medical practice starts with YOU.
The willingness and courage to have uncomfortable conversations so that your clinic stands on ethical ground starts with doing your own internal work. To sort thru your own programming and call yourself out to become a better human and practitioner is the first step to building a safe and inclusive clinic and becoming aware of how much hidden bias affects healthcare and treatment outcomes.
I don’t think any of us would ever intentionally do something in clinic or elsewhere that would diminish another person, but bias in healthcare is a very big detriment.
I was very uncomfortable in this interview, and with good reason! I was ignorant. I was hiking into unknown territory with a moral compass, but no map. I am really grateful to have had such a generous and kind tour guide in Kiki to start my journey.
Diversity, Equity and Inclusion in your medical practice starts with YOU.
The willingness and courage to have uncomfortable conversations so that your clinic stands on ethical ground starts with doing your own internal work. To sort thru your own programming and call yourself out to become a better human and practitioner is the first step to building a safe and inclusive clinic and becoming aware of how much bias affects healthcare and treatment outcomes.
I don’t think any of us would ever intentionally do something in clinic or elsewhere that would diminish another person, but hidden biases in healthcare is a very big detriment.
I was very uncomfortable in this interview, and with good reason! I was ignorant. I was hiking into unknown territory with a moral compass, but no map. I am really grateful to have had such a generous and kind tour guide in Kiki to start my journey.
Today’s Guest
Kiki Toth, Product and DEI Specialist at Jane
Hi! My name is Kiki and I'm a Product and DEI Specialist here at Jane. I've worked in a few areas at Jane since starting in March 2020, including Support helping out our customers and as a Learning and Development Associate guiding our newbies through the beginning of their journey here at Jane. Throughout all of my work, DEI has been one of the most passionate aspects of my role. I hope to inspire others to actively work on creating an inclusive and equitable work environment for everyone. We all walk through the door with our own story and my purpose is to highlight these stories and empower marginalized communities.
In This Episode We Discuss:
What DEI means.
Why having conversations around DEI is uncomfortable for most people.
What to consider in your clinical practice.
How we might be blinded about our own biases.
Where to start learning about how to be a better and more informed person.
Resources:
Should A New Acupuncturist Start A Podcast? with Michael Max LAc.
Are you a new Acupuncturist who wants to start a podcast?
Success is not a straight line. It is a succession of failed experiments, hard work, strong networks, support systems, timing and happy mistakes.
In this episode, on a random Sunday afternoon while testing new recording software a great little happy mistake of a podcast episode is born. I invite my Grumpy Uncle, Michael Max onto a mock podcast just to fill some airtime that I can later tinker with, but it was too good to not share.
Are you a new Acupuncturist who wants to start a podcast?
Success is not a straight line. It is a succession of failed experiments, hard work, strong networks, support systems, timing and happy mistakes.
In this episode, on a random Sunday afternoon while testing new recording software a great little happy mistake of a podcast episode is born. I invite my Grumpy Uncle onto a mock podcast just to fill some airtime that I can later tinker with, but it was too good to not share.
Today’s Guest
MICHAEL MAX LAC.
I’ve been a student of acupuncture and Chinese medicine for going on 20 years now. It began as a curiosity as to how a few needles could not only resolve a stubborn health condition I’d had since childhood, but also improve my digestion, quality of sleep and mood. This lead me first to acupuncture school, and then Asia where I worked my way through the gate of Chinese language so I could study with doctors there. Today my work is informed by my clinical practice, the materials I read in Chinese from doctors of centuries past, and the teachers of our modern times who synthesize observations of the past with the challenges of the present. This podcast is rooted in my own curiosity, inquiry and appreciation for different points of view.
In this episode we discuss:
What it takes to create a successful practice.
How Qiological became the success it is.
Should a new Acupuncturist start a podcast?
Some basic ideas and tools to keep in mind if you DO start a podcast.
Resources:
How To Use Social Media To Market Your Acupuncture Practice
In today’s podcast I am going to share how to create effective social media posts to promote awareness of your Acupuncture Clinic.
ACU-039 In today’s podcast I am going to share how to create effective social media posts to promote awareness of your Acupuncture Clinic.
What you'll learn:
Content creation and how to get the most out of your topics.
Where to start.
What tools I recommend.
Tips and Tricks to grow and get patients on Instagram.
How to use the 10 minute SMASH to grow your followers.
We will cover what to put in your profile bio.
How often to post.
The "must have" ingredients to each post.
And what NOT to do.
RESOURCES
Canva - simple graphic designs for everything
Hootesuite - social media post management
Later - social media management
Constant Contact - email marketing
Linktr.ee - put in your instagram bio to create email catch or schedule button
sea_of_qi_healing - instagram done well!
This is just another learning possibility. It is also a really great avenue to be creative if you are a creative person. I like it for that. I did NOT enjoy the very beginning of the learning process, but I am faster at it now an enjoy the process.
Jane Electronic Medical Records. Use this link to get your first month free!
Follow AcuSprout on Instagram and Facebook
Prescribing Herbs: A Practitioners Guide
A practical guide and considerations when prescribing herbal supplements to your patients.
In today’s episode I am going to cover…..
The legal requirements you must follow to prescribe herbs, including state and federal guidelines.
What to look for when purchasing herbs from a distributor.
What you need to know about reselling herbs and other products.
What you need to know about reselling vs dispensing vs creating products.
ACU-038 A practical guide and considerations when prescribing herbal supplements to your patients.
In today’s episode I am going to cover…..
The legal requirements you must follow to prescribe herbs, including state and federal guidelines.
What to look for when purchasing herbs from a distributor.
What you need to know about reselling herbs and other products.
What you need to know about reselling vs dispensing vs creating products.