How The Co-CEO of Jane Electronic Health Records (EHR), Built A Company Everyone Loves, with Alison Taylor
Listen in as I talk with Ali about how to create a company that when customers tell other people about it, they don’t say they “like” it. They say they “love” it.
Listen in as I talk with Ali about how to create a company that when customers tell other people about it, they don’t say they “like” it. They say they “love” it.
ACU-046
I think one of the toughest things about designing your future upon graduation is actually taking the time to do it.
Especially after 3-4 years of no money coming in.
Especially when the people around you seem to have a plan.
Especially when you have had such focus on education and learning that you have lost touch with that person in the mirror.
Perhaps you have no idea what you want in your immediate future. Or even 5 year future.
But here’s the thing. That is exactly why you should take the time to explore.
To ask yourself the tough questions. What DO you like? Those favorite patients you treated in student clinic? What made them so likeable? Are those traits or characteristics something you want to see more in your practice?
What cases, treatments, modalities, and classes light you up from the inside? What do you find yourself talking about with regards to Chinese medicine?
If you do the work in the beginning, if you envision the feel, the experience and the soul of your practice, it will act as a magnet for those defined elements that bring you joy. You will be creating an experience for your patients that no other practitioner can.
Today’s Guest
ALISON TAYLOR, CO-CEO OF JANE
Ali began her entrepreneurial journey by opening a multi-disciplinary healthcare clinic called Canopy in 2011. Running and owning a small business taught Ali the foundations of business along with a deep empathy for the life of a small business owner. In 2014, Ali and co-founder Trevor, launched a new business called Jane. Jane, a software built originally for Canopy that offered Online Booking and Electronic Charting, is now being used by over 100,000 practitioners around the world to run their practice. Ali continues to lead this scaling tech company as Co-CEO of a team of 350 staff on our mission to “help the helpers”.
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You’ll learn
WHY IT IS SO IMPORTANT TO HAVE MISSION, VISION, VALUES STATEMENT
HOW ALI AND TREVOR STARTED THE COMPANY AND WHY.
WHY IT IS IMPORTANT TO CREATE A POSITIVE CUSTOMER JOURNEY.
HOW THE NAME “JANE” WAS CHOSEN.
HOW ALL OF THIS RELATES TO YOU AND YOUR PRACTICE!
Resources
TRY JANE HERE! BE SURE TO USE THE CODE ACUSPROUT1MO AT SIGN UP.
5 Factors That Can Make Or Break Your Marketing Strategy
your strategy is your map to success!
How could you possibly know how to get to where you want to go without first defining where you want to go? Are you a new practitioner and want to know how to get new patients? Are you feeling unheard? Do you have SO much passion that when someone asks if Acupuncture can treat XXX you can hardly contain your excitement and can’t wait for them to come see you so you can SHOW them?!! Then they don’t come see you and your sensitive feelers crumble. Because, if they would just GIVE YOU A CHANCE!!!!
If this is you, you are really putting the cart before the horse. Yes, yes, of course, of course it could happen that they schedule with you right away, but I doubt it. People need repetition. They need to be struck multiple ways with your presence and message. They need to see you stick around so they can get to know you. They need someone else to tell them to go see you. They need to hear you talk about them in their own words. They need to find you in ways that resonate with them.
In this episode we till the soil, envision the garden of your business, choose the seeds, plant, nurture, and harvest exactly what we want. This is the way. This is your map to creating the practice of your dreams.
you’ll learn…
THE TOP 5 FACTORS THAT CAN MAKE OR BREAK YOUR MARKETING STRATEGY
What is your niche? What type of garden do you want?
Who is your dream patient? What specific plants do you want in your garden?
What is your style? (introvert vs extrovert.) Who are you? How do you relate to your dream patient?
Leverage what you have.
Have a plan. You can’t have your ideal garden without a plan.
call to action
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